We didn’t want to wait for the industry to evolve, so we built something better.
After spending years inside the industry and becoming jaded by the way things had always been done, Anne Jones took a well-timed leap of faith in 2021. She founded Artemis to reimagine life insurance—making it independent, human, and genuinely forward-thinking.
Tired of outdated processes and one-size-fits-all products, she set out to build something different—an advisory that creates tailored solutions, builds lasting relationships, and delivers the kind of clarity and confidence clients truly deserve.
ARTEMIS TEAM
ANNE JONES | Founder & CEO
Anne Jones is the founder and CEO of Artemis. She is responsible for overseeing all aspects of the life insurance process, as well as cultivating new relationships with advisory networks of attorneys, accountants, family offices, and entrepreneurs. Anne leads the strategic decision making and vision for the firm.
Anne has spent the last 20 years in the insurance industry committed to providing objective advice and peerless service. From underwriting to case design and implementation, her focus and priority have always been built on a foundation of service and transparency.
BIANCA ADMIRE | CFP®, CLU, Principal
Bianca Admire is a principal at Artemis, participating in client service and firm operations. With over a decade of client service experience and in the financial services industry, Bianca takes pride in providing prompt responses and maintaining long-term relationships with Artemis clients.
LULU HERRICK | Director
Lulu Herrick is a director at Artemis. She supports Artemis in all facets of the business from underwriting to client service. A recent graduate with a degree in statistics from Southern Methodist University, Lulu brings a fresh analytical perspective to her work. In her role, she collaborates closely with carriers to ensure smooth and accurate policy placement while also assisting with day-to-day client needs and operations. Lulu holds her General Lines Life and Health license. Outside of the office, Lulu enjoys traveling with her family and cooking with friends. She is excited to continue learning and growing within the industry.
